Skip to main content

The Power Of Social Media



Social Media is now a part of everyone's lives. Whether you're on there to keep up with what others are doing, to share your life story, as a business or company, it can have a substantial effect on  your life. With regards to the beauty industry, social media is a great way to connect and network with like-minded individuals, for brands to promote products, to keep up to date with new trends. I like to think that the majority of what I have to do with social media is of a positive nature. It really is a great tool to use to get your content out and viewed by people, get inspiration for new looks, techniques and products to try, and of course connect with and support people all over New Zealand (and the world) who are passionate about makeup and beauty! At times it can be difficult to get in touch with likeminded individuals, I know in Dunedin there are not very many beauty related courses that would allow that connection to develop. So being able to utilise Instagram for example and use your location to scroll through images and find beauty related posts is awesome!

However sometimes the negative side to social media shows its face. Recently I saw on Instagram that a girl I follow was dropped from a brands campaign because of for facial acne. She wasn’t the only one that was dropped either, another girl was dropped because of facial eczema. It really is a shame that this has happened. It is something that the girls cannot control, and with the development of self love and somewhat “acceptance” that not everyone has perfect skin, it really is horrible that this company has gone about it in this manner. The girls have a huge amount of support from the beauty community, with a lot of people saying they will boycott the brand.
I do hope that social media continues to grow, allowing the world wide beauty community to continue to grow and support one another, not only through negative times, but also in everyday life. Who doesn’t love getting a compliment? If someone has bomb af makeup on, let them know!

Comments

Popular posts from this blog

My First "Real" Client

I was so nervous for this! Luckily it was a friend, her sisters and mother who were my first "real" clients, but of course I still wanted to be professional and do a great job.
The night before, I made sure that I had everything packed that I needed and all of my brushes I would need were clean. Next was to try and find something to wear that would look professional, but still be comfortable enough to move around in. I opted for black (it always looks good) and boots (I've now come to the conclusion that this was a terrible idea as my feet were killing me front standing for about 6 hours straight haha). I arrived at my clients location early in order to set everything up. I had a huge range of products as the girls were all wearing different colours, had different skin types and tones. I'm so glad that I came prepared!  The whole experience was amazing. I hadn't had much experience with mature makeup before, but I have to say I thought I id a darn good job. Her s…

Why I Love The Beauty Industry

This industry combines diversity, creativity and expression. It allows people to express their individuality and personality, to engage with others over a shared passion, and to enhance their appearance in a simple way. I personally find this industry fantastic, with the range of beauty involved, e.g. Makeup, skin care, hair, modelling, photography.. the list goes on. I believe that this community is surrounded with such positivity from the individuals that consider themselves a part of the beauty industry. This profession has so much to offer, to both entrepreneurs, buisnesses, and your everyday Joe Blogs. 
One of the main reasons that I've chosen to submerge myself in this area of work is the pure happiness and positivity. There really is no better feeling than achieving a clients desired look for an event. Whether it be for a photoshoot, their special wedding day, a school formal, it truely is the best feeling. Both of accomplishment but also satisfaction knowing that the clien…

Making the Move

For years I have had a passion for makeup. When I was 12 years old, my parents paid for me to do a modelling and self confidence course with the AliMcD Modelling Agency here in Dunedin. This course also showed me the world of beauty and makeup. I think this is where it all started. We learnt the basics about makeup, the do's and don'ts, applying it to ourselves etc. When it came to photoshoot time, I was obsessed with how my makeup looked for it. From then on, I made it a mission of mine to keep up with the makeup and beauty industry.

A few years on, I started using my mothers makeup, of course telling her that I was using my own. I was amazed with the way makeup can hide but also accentuate features. I started to collect more of my own makeup, whether it was cheap drug store products, or products I had 'borrowed' from my mothers makeup bag. I would watch so many YouTube tutorials to procrastinate from my school work. Once I was about 19/20 years old, my collection had…